As of late, we are working more and more in paperless offices; however, printed business cards are still considered to be a necessity for business executives. If you don’t have a business card to share with your prospective clients or vendors, you are missing a key marketing tool and, thereby, many opportunities.
Business cards are of various types. From standard formats to custom-designed business cards, you have the scope of making it in any desirable model and size to reflect a unique personality. It is also possible now to order these online by custom designing them with the help of experts or AI through the vendor portals.
A poorly designed and printed business card may not add any value to your business. Printing a business card is both a challenge and a promising opportunity to leverage. If you give it enough time and consideration, it is very much possible to bring up aesthetic and functional business cards, which can differentiate yourself from others. Let’s discuss some pro tips for designing business cards in NZ as below.
Stick to the design basics
Here are some basics of paper printed business cards:
- The key copy should be kept a minimum of 5-mm from the edge.
- Be at 300dpi for best quality image reproduction.
- Ensure a minimum typography size to make it readable and legible.
- Use CMYK unless you are working with the spot colors.
It is also advisable to use the grid layout for business cards as this will help maintain the proper formal hierarchy of info and ensure alignment.
Be creative inside the constraints
There are few standard sizes followed in business card designs globally. This is mostly by considering the wallet size, which may slightly vary from place to place. The typical size of a business card maybe 55 x 85mm, but you can find slightly varying sizes quoted on the websites.
Even though you have limited space out there, you can still be creative with it. Do you have a plan in hand as to which key information you want to include? By default, name, phone number, email ID should be there, and the rest of things like social handles, office address, other elements could be included as you wish.
Avoid the pitfalls
There are a few common pitfalls you may try to avoid while designing business cards. These are like printing cards with a border that shows the printing misalignments. This may be like 3 mm or 5 mm. Also, ensure a proper bleed as instructed by the printer. You may also avoid using any straightforward borders around the entire sides of the card, which may project any misalignment in the trim if the card is not perfectly cut.
Even though it is seemingly easy to design a small rectangular card, if you haven’t done it before, it is ideal for taking the assistance of an expert designer to do it on your behalf. Remember, a business card is your best marketing tool to add value to your business personality and brand.