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Getting backlinks – What’s the best strategy?

Leia Doyle
Getting backlinks – What’s the best strategy?

That’s understandable. The term “backlink” is still vaguely understood by many digital marketers. Backlinks: How do they work? What do they mean?

Digital marketing’s most effective way to maximize ROI is to get backlinks; we’ll discuss why.

You hear marketers talk about backlinks every day, and here are some examples and definitions of the terms they use.

In addition, we will explain some of the ways in which Link lifting  generates backlinks.

How Do The Backlinks Work?

Backlinks direct users to specific pages on your site.

Here is the plain English translation:

A backlink is established when a website refers to another website and provides a link to it.

There is a link to this clickable text on my personal website.

SEO techniques using backlinks fall into the category of backlinks. Here are a few terms you may hear in a nutshell:

  • These are links that are generated within your website (also called internal links). As all of these links originate from other websites, it is commonly called backlink. It is another term people use to refer to it, alongside internal links, inlinks, and interlinks.
  • Backlink that link to a page on your site from another website (this is what everyone tries to obtain)
  • A reference link is a link to a website (it could be in an email, a Microsoft Word document, etc).
  • An outbound link is a link to a page on another website (i.e., a link to another website). An external link is one that points to mynewwebsite.com. This would be considered an inbound link by mynewwebsite.com.
  • If you want to jump from part to part in a long article, anchor links can be used to jump between sections (e.g., if you want to jump from part to part).

It’s time to get granular with backlink history. There is nothing wrong with skipping over this section and going straight to “How can I get backlinks?”.”.”

If you click that anchor link, you can skip to the next section.

Backlinks: Why Are They Important?

The short answer: According to Google. Google accounts for 50% of the traffic to the average website.

The idea of ranking web content based on its links was developed in 1996 by Larry Page and Sergey brine. This results in higher rankings for a website with more backlinks than one with fewer.

It was PageRank that made Google one of the most important search engine ranking factors. Link popularity has become an important ranking factor for websites.

What impact did Google’s popularity have on the company?

Website owners bought thousands of backlinks. However, on the first page of results, Google would automatically rank new websites for relevant search terms.

As a result of algorithm updates like Penguin, practices like this have been made more difficult (often called black hat SEO). With the new updates, anyone buying low-quality links or buying thousands of them will be penalized.