Miscellaneous 

What questions should I ask a logo for a client?

Leia Doyle

What questions should I ask a logo for a client?

11 logo questions for designers to ask clients —

  • What are your overall business goals?
  • What do you want this logo to accomplish?
  • Who is your target audience?
  • What are your most successful marketing channels?
  • How do you want your brand perceived?
  • What are your brand values and mission?

How do you respond to a logo request?

Tell the client, “Okay, I’ll have two more concepts by ‘x’ time.” Then deliver the additional concepts. As others have mentioned, your response should be informed by your original contract and agreement. If you agreed to show multiple concepts, then you should do so.

What should you consider before developing a logo for a client?

The 14 crucial questions designers should ask a client before creating a logo

  • What is the name of your company?
  • Which words in the company name do you want to emphasize?
  • Do you want to include a tagline into the logo?
  • What is your company’s field of business?
  • What age group of customers are you targeting?

What should be included in a logo design package?

Style, color, file type and size variations are all important parts of a logo package. In the future, no matter what the situation may be, with all the possible variations of a logo, a company will be able to brand themselves and be recognizable in the marketplace.

What is needed for logo design?

The tools needed to design a logo

  • Sketchpad, Pens & Pencils. Although mainly associated with business, at its heart Logo design is an art-form.
  • A Good Computer. One of the most important tools you will need is a computer.
  • Vector Graphics Software.
  • A Desk & Chair.
  • Knowledge: Read, Learn & Live.

    How much a logo should cost?

    The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance the price of a logo design depends on the quality and who created.

    What are the 4 types of logos?

    • Lettermark. A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram.
    • Wordmark. As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand.
    • Brandmark.
    • Combination Mark.

    What are the 5 principles of effective logo design?

    5 Principles of Logo Design

    • Simple. Your logo needs to be easily identifiable at a glance.
    • Memorable. An effective logo should be memorable.
    • Timeless. An effective logo should be timeless and should avoid trends.
    • Versatile. A good logo can be used in a variety of sizes and colours.
    • Appropriate.

    What are the golden rules of logo design?

    Golden Rules of Logo Design

    • One Color for Logo. So, what does it mean to stick with one color?
    • Prioritize Simplicity. Simplicity is always the first preference for any brand.
    • Choose Font Wisely.
    • Less Special Effects.
    • Sketch It Again and Again.
    • Make it Appropriate.
    • Must be Unique and Distinguishable.

    What makes a bad logo?

    What Makes A Bad Logo? Logos should be crisp and memorable. They should represent the brand in all ways and should be easy to recognize. By comparison this means bad logos could have many unpleasant qualities: confusion, murkiness, over-complexity and/or poor recognition.

    What is the most expensive logo?

    Most Expensive Logos In The World

    • Symantec Brand & Acquisition — $1,280,000,000.
    • British Petroleum Logo & Marketing — $210,000,000.
    • Accenture Logo Design — $100,000,000.
    • Posten Norge Rebrand — $55,000,000.
    • Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000.
    • BBC Logo Redesign — $1,800,000.
    • CitiBank — $1,500,000.

    How much did the Nike logo cost?

    The Nike “Swoosh” is perhaps one of the most well-known “cheap” logos – costing the sports brand just $35 USD when co-founder Phil Knight commissioned graphic design student Carolyn Davidson back in 1971.

    What is a perfect logo?

    Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.

    What is a timeless logo?

    Vintage timeless logos work for traditional companies or those who have been around for a long time, such as a stationery brand or a company that makes leather goods. A vintage style gives your logo a timeless feel precisely because it purposefully leans into the past.

    What are five characteristics of a bad logo?

    7 must-avoid characteristics of a bad logo

    • #1 – BAD LOGOS ARE RASTER GRAPHIC.
    • #2 – BAD LOGOS HAVE RASTER ELEMENTS.
    • #3 – BAD LOGOS ARE HARD TO READ.
    • #4 – BAD LOGOS ARE OVERCOMPLICATED.
    • #5 – BAD LOGOS DON’T RESPECT BASIC DESIGN RULES.
    • #6 – BAD LOGOS ARE MISLEADING.
    • #7 – BAD LOGOS DON’T THINK ABOUT THEIR ENVIRONMENT.

    What makes a good logo 2020?

    Talk about brand transparency: 2020 is shaping up to be the year of translucent logos, with kaleidoscopic collages of simple, candy-colored shapes. Unlike solid, opaque design elements, these semi-transparent overlapping layers communicate openness and trustworthiness. After all, you can see straight through them.