How do you use the elaboration likelihood model?

How do you use the elaboration likelihood model?

The elaboration likelihood model explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they’re more likely to be persuaded through the central route.

What is central processing in the elaboration likelihood model?

Central route processing involves a high level of elaboration. Here, the audience (or user) scrutinizes the message’s contents (rather than reads casually) because of a high motivation level. Users know what’s important to them; consequently, they will invest in examining a credible design’s message.

What is the elaboration likelihood model of persuasion?

The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …

What is the elaboration likelihood model in psychology?

Elaboration Likelihood Model Definition The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. This theory organizes the many different attitude change processes under a single conceptual umbrella.

What does the elaboration likelihood model teach us?

The Elaboration Likelihood Model attempts to explain how attitudes are shaped, formed, and reinforced by persuasive arguments. They’ll pay more attention and scrutinize the quality and strength of the argument.

What does the elaboration likelihood model do?

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Is the elaboration likelihood model a theory?

Elaboration likelihood model is a general theory of attitude change. According to the theory’s developers Richard E. Petty and John T. Cacioppo, they intended to provide a general “framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications”.

What best describes the elaboration likelihood model theory?

Why is elaboration likelihood model important?

The Elaboration Likelihood Model (ELM) explains how persuasion message works in changing the attitude of reader or viewer. It is very much important for corporations and advertisement agencies, in designing their market strategies and understanding the attitudes of peoples.

Why is elaboration likelihood important?