Users' questions 

What is a strategic service vision?

Leia Doyle

What is a strategic service vision?

Strategic service vision is a concept and a methodology for bringing together marketing and operations (Heskett, 1986, 1987; Heskett et al., 1990). In this stage, functions such as operations, finance, marketing, quality, and other activities that are strategically important to service organizations are identified.

What are the elements of strategic service vision?

The essential elements of such a vision are (a) target market segment, (b) service concept, (c) operating strategy, and (d) service delivery system. These elements need to be linked through (a) positioning (b) value cost leveraging and (c) strategy-systems integration.

What is strategic service concept?

Strategic service management (SSM) is a business strategy that aims to optimize the post-sales service that a company provides, by synchronizing service parts and resources forecasting, service partners, workforce technicians, and service pricing.

What is a service concept?

The service concept defines the how and the what of service design, and helps mediate between customer needs and an organization’s strategic intent. We define the service concept and describe how it can be used to enhance a variety of service design processes.

How do you present a strategic vision?

In my experience, these are the seven steps to crafting a strategic plan:

  1. Step 1: Define your team.
  2. Step 2: Be transparent.
  3. Step 3: Take stock.
  4. Step 4: Hash it out.
  5. Step 5: Call someone’s BS if necessary.
  6. Step 6: Get feedback.
  7. Step 7: Finalize and communicate.

How do you write a strategic vision?

Tips for crafting your vision statement

  1. Project five to 10 years in the future.
  2. Dream big and focus on success.
  3. Use the present tense.
  4. Use clear, concise, jargon-free language.
  5. Infuse it with passion and make it inspiring.
  6. Align it with your business values and goals.

How do you create a strategic vision?

Here’s our five-step approach:

  1. Determine where you are. This is harder than is looks.
  2. Identify what’s important. Focus on where you want to take your organization over time.
  3. Define what you must achieve.
  4. Determine who is accountable.
  5. Review.

What are some examples of service strategy?

These strategies were shared with us by Paul Cooper, who was a greatly respected and well-known figure throughout the customer service and contact centre industries.

  • Recruit and Train the Right People.
  • Happy Staff = Happy Customers.
  • Recognize the Importance of Customer Loyalty.
  • Lead From the Top.

What are the three types of service marketing?

There are 3 types of marketing which happen within the service marketing triangle

  • Internal marketing – Marketing from the company to the employees.
  • External marketing – Marketing from the company to the customers.
  • Interactive marketing – Marketing between the customers and the employees.