Is your product display box ready for 2021?
With so much happening across the globe right now, it’s easier to let packaging design slip out of your mind. Unfortunately, you cannot afford to fall prey to the myth that product boxes are just containers that are used to ship goods from one place to another. After all, it is absolutely clear as day that no matter how awesome your product is, it’s your packaging solution that does the selling.
That’s why packaging is way too important to be overlooked or left to grow unfashionable. Packaging is always at the forefront of every product sale. Your target customers see and touch your product boxes way before they even get to interact with the product itself.
Each year we get to see new design trends in innovative product box display design, and businesses like yours embrace them to ensure their packaging remains relevant with what customers want.
To tell you the truth, product packaging design trends observed during this year are going to be more important than ever.
Thanks to the COVID-19 pandemic that has left an indelible mark on every segment of life, including the packaging industry. As a result, packaging designs and lip gloss packaging vendors have to carry the entire burden on their shoulders. Your packaging is no longer used as a selling tool since it allows you to build a strong brand identity.
While packaging always plays a central role in keeping the contents safe, today, your products require additional protection during transit. In fact, many consumers see packaging as an essential barrier between the virus and the product.
If you want to upgrade your current packaging design, below are some questions you need to answer first:
- What are the popular packaging design trends in 2021?
- How is your current packaging performing?
- What’s new in the packaging design world?
- And how can you update your packaging to grow sales and stay relevant?
So, let’s look at the new design trends and analyze what 2021 holds for the packaging industry and how it will influence the product packages this year.
Inclination Towards Protective Packaging
The demand for more protective packaging has greatly soared.
Thanks to the pandemic, 2020 has witnessed a significant rise in online orders. The demand for carry-out meals has grown by many folds since then. Whereas grocery delivery has become more prevalent than ever before.
On the whole, more products are being shipped. Resultantly, buyers started valuing packages that offer more protection to their purchases, including external forces and possible viral exposure. It is seen as a positive design trend, whether you are into subscription box service or selling traditional products at retail or through a website.
Moving into 2021 and beyond, businesses must prioritize online packaging designs that can aptly survive prolonged shipping and keep the products as safe as possible. Thereby, you should be asking yourself the following questions:
- Is your current packaging robust enough to hold up to additional shipping?
- Does your packaging expose a few parts of your goods to harmful elements?
If your answer is ‘yes’ to any of the questions mentioned above, then it’s best to consider upgrading your packaging as soon as possible.
The Rise in Demand of Porous Packaging Materials
Practicality has now become a top concern for lip gloss packaging vendors and other suppliers. Though this doesn’t seem to be a new design trend, merchandisers have to consider a new practical factor—ease of viral transmission.
According to a research by the National Institutes of Health, the COVID-19 virus can survive up to 24 hours on cardboard and up to 2-3 days on plastic.
It clearly elucidates that porous surfaces such as Mycelium mushroom or cardboard packaging are less hospitable to the SARS-CoV-2 virus than non-porous surfaces. And socially conscious businesses have taken note of it.
Choosing porous packaging minimizes not only Coronavirus’ ability to survive on their packaging but also reduces the chances that their product boxes could allow the contagion to travel and spread. For this very reason, paper-based packaging is poised to take center stage as 2021 will see a high majority of online businesses favoring porous packaging like custom mailer boxes over others.
This brings us to another vital question: Can you safely place your product in porous packaging material? If you are nodding in agreement and currently leveraging plastic packaging, it’s time to make the switch.
Providing Reassurance in Packaging Copy
An ideal packaging design resounds with ideal customers. Sadly, many merchandisers are under great stress today. As mentioned earlier, both depression and anxiety have dramatically risen in the wake of the COVID-19 pandemic. If truth be told, occurrences of anxiety symptoms have nearly tripled in 2020 compared to the same period in 2019.
With virus cases hitting an all-time high in 2021, stress or anxiety are less likely to go away anytime soon. That’s why several businesses have started using their packaging copy for reassurance to address customer concerns and come up with a more relevant brand messaging.
Smart business owners and marketers have realized that if their business can resolve consumer problems and become a stress reliever, it will boost customer loyalty. Smart companies are therefore using this marketing psychology together with emotional marketing to promote their products and services.
As a matter of fact, it has paved way for a new logo design trend in 2021, where designers are using softer colors when designing brand identity for clients.
Evaluate your current copy for packaging design and figure out what changes you can make to give your customers peace of mind while conveying your brand message and or story.
The pandemic is still very much in the picture. Resultantly, customers aren’t getting much face-time now. And, we aren’t sure how long will it last?
According to The Legacy Printing, this makes custom mailer boxes and other packaging designs more important than ever. Not only will it shield your products during travel, but it will also serve as your brand ambassador. So, take your time and honestly assess if your product boxes are up to par.
If that’s not the case, let these novel trends and The Legacy Printing help you navigate in the treacherous waters of 2021 and beyond. The one-stop-shop for custom packaging can aid you in building a powerful packaging solution that will thrive your business amidst this outbreak. The company has made a mark in developing the best containers out of porous packaging materials. Furthermore, the quality offset printing and Pantone color selection ensure you get vivid printing all the time.
Seasoned packaging manufacturers at the firm allow you to add your favorite textures and finishing to the boxes, such as embossing, foiling, hot stamping, and more. Apart from the expertise, the Anaheim-based packaging company is known for delivering high-quality packaging at marketing competitive pricing along with an array of free services. It allows you to procure the best packages while staying within your packaging budget.
If you are eager to sell your products at a higher price or improve your brand perception without breaking your bank, Legacy can prove an ideal partner in providing the best packages for less.